* Contact Person
Tell us a bit about your business, including relevant products and services?
What is your brand story? How did you get to where you are today?
Top 3-5 values of your company
Describe in detail your brand aesthetic.
i.e. modern, rustic, traditional, quirky, clean, colorful, etc. Please note any relevant color schemes.
Tell us a bit about your target audience? Who do you want to see you? (This might differ between lines of business, so elaborate as much as possible.)
Specificity helps. What are the backgrounds and demographic profiles of your target customers? Can you describe their interests, purchasing habits? Where do they live? (And does that matter?)
Competition & Positioning
Who are your main competitors or aspirational brands?
What is their edge? What is yours?
Are there brands whose digital presence you particularly like?
What is unique about your business versus others in your market?
Why do you think your customers choose to do business with you?
Please describe in detail what your current social/digital marketing program looks like?
Which platforms are prioritized? How many times a week are you posting on each platform? What is the nature of social posts?
What aspects of your digital strategy do you believe is working well and why?
What have you tried that has worked well?
i.e. promotions, giveaways, etc.
What have you tried that hasn't worked well?
What specific goals do you have for your digital marketing strategy?
i.e. promote new book, promote new brick and mortar, grow my social following
What are the key challenges that have prevented you from reaching your digital presence goals?
Are there measurable goals you'd like to achieve?
Help us understand the long term vision and growth plans for the organization.
Where is the brand headed? What does the future (of your industry) look like, and what role does your brand play in it? What else should be known about your growth plans in the next 3-5 years?
What can you share about your budget for marketing?